A company should not change its core values in response to market changes; rather, it should change markets—if necessary—in order to remain true to its core values.  Jim Collins

CORE PURPOSE: The deeper reason we exist

To experience the sheer joy of helping our clients succeed by aligning their marketing efforts with the realities of the online marketplace.

OUR CORE VALUES

Respect- We seek to identity with the needs of the partners and clients we work with.    We treat everyone with whom we come into contact with a sense of decency and understanding.

Quality- We create services and content that provides the greatest value to the client.   We build usefulness into the services we provide and make the best use of the client’s time and resources.

Rational Thinking and communication- We make business decisions in a systematic way and keep clients fully  informed during the life-cycle of the engagement.

Honesty- Financially it may be tempting for us to take on every client we can find.  However, If your needs better align with another company’s services, we will let you know.  If we can, we will refer you.

Accountability- We will accept responsibility for our mistakes and work at all cost to correct them and learn.

Flexibility – Change happens.  We will manage.

BHAG: Big Hairy Audacious goal

Build a great, enduring marketing company and become a leader in changing the negative image of lead generation companies.  Our clients and their friends will see the value of having a virtuous website that satisfies all three online constituents:

1) The organic visitor that finds you through the search engines
2) The search engines themselves, and
3) The online community that learns about you through your networking efforts.

Our clients will enjoy (to the chagrin of their competition) the benefits of a well executed online campaign that returns a ROI that can be easily tracked to the bottom line.  When we’re through, the thought of creating a website without an accompanying internet marketing campaign will seem as crazy as creating a resume without sending it out to anyone.

We’re not perfect, but these principles were designed as a way of holding us accountable to ourselves, to you the client, our business partners, and everyone we come in contact with.  As we work together, we welcome your input.